What Makes a Good Infographic?
The MSN software package of Word, Excel and PowerPoint is considered the Holy Trinity of a business’s efficiency and productivity. Not to take anything away from the ‘old faithful,’ but charts and graphs can only communicate ideas while Infographic turns that data into information.
The Shift to Visuals:
Seems like Infographics are everywhere these days, and why shouldn’t they be. We are all perfectly aware that understanding complex data or large amounts of information can be nerve-racking for anyone. When it comes to communicating information, the mix bag of visualizations put together in an Infographic not only looks clean and professional but are also easy on the eyes, which is the reason why we just can’t get enough of them.
Ways to Rock an Infographic: The Designer’s Toolkit!
Infographics are able to quickly convey knowledge and information to its viewers in an engaging manner, provided the Infographic is informative and fun to read. Creating and presenting content and visuals in a compact and creative manner is an art, and submitting a unique Infographic on the web is one of the best things that can happen to an online marketer. The following are going to be some of the tools that can be used to make smart and effective Infographics, the old fashioned way, by doing it yourself!
Know the Lingo:
It goes without saying that to design an eye catching Infographic, you will have to write content that matters. Keeping the starting and ending points of the reader’s deduction and thought which is from the extreme left to the extreme right in mind will prove to be highly beneficial for designing a dynamic Infographic.
Don’t Sweat the Small Stuff:
Yes, in the world of digital media, content is King, for developing a more advanced Infographic, delve deeper into the realm of visuals to present factual data.
Drawing graphics to effectively support each point is the best way to convey a message. Using illustrated visual puns are easy on the eyes and fun to read, this will keep the audience interested and wanting for more. It is also a good way of reeling in the audience who would otherwise be uninterested in the topic at hand.
Using a color scheme is very important in order to convey a message. In Infographics, always use the main color for illustrations, whereas highlighted colors should only be used for drawing the audience’s attention to certain keywords. This will keep the audience from getting confused while reading complex Infographics.
When it comes to choosing the colors, you can have two or ten, it doesn’t matter, but assigning them appropriately will be important for tying down your thoughts visually.
Make It Obvious:
I did mention visual puns earlier, but making a point obvious with a semi-related illustration is a great way of playing with the curiosity of the viewer. References are usually used but not mandatory. By using icons or visual pointers, one can create dynamic Infographics while minimizing clutter.
Arts and Graphs:
The line graph is popularly used in most Infographics to identify current growth rates or other metrics. To make good use of empty space, you can crunch down serious numbers by using the width of the whole page.
Knowledge, Research and Data:
Well, it goes without saying that when you are making Infographics, you will need to do some thorough research about the information and data that you are going to present. Doing extensive research will inevitably lead you to piles of data and it is the sifting through that data which will be the most important part of developing an Infographic that is concentrated.
Designed the Infographic … What Now?
Okay, now you will really need to pay attention. If you want your Infographic post to go viral, use the following tips to do so:
Add an Embedded Post so Others Can Re-post it:
One of the things which you can use to extend the reach of your ‘work of art’ is by using directories. These directories serve the dual purpose of both acting as a place to house your Infographic and as a resource for finding ones to borrow from.
Involve a Credible Source:
By involving credible sources in the data collection, you can encourage those sources to help you promote the resulting Infographic.
Don’t Forget the Tweets:
Schedule tweets of specific data points mentioned in the Infographic over time with a link back to the full Infographic. This approach can work on sites like Facebook as well.
Highlight your Infographic in an email promotion to prospects and customers. Also include a segment for the link where they can view the image. Offer previews or pre-release opportunities to more influential sources.
Creating a screenshot of the Infographic will help you in promoting your visual masterpiece on sites like YouTube and other video hosting services.
Document Hosting Websites:
While the images can be shared at the sites/directories mentioned above, it would also be wise to deconstruct your Infographic into a document format which can be shared on sites.
Social Sharing Buttons:
Social sharing buttons on the page that hosts your Infographic should always be visible and easy to use. Include a text area form element with a code that users can copy to embed your Infographic on their own website or blog.
Setup: The Anatomy of Marketing
If you are looking for the same unimaginative tips that have been played out on hundreds of other websites, you might as well go someplace else. The truth is that learning how to use Twitter “effectively” will not make you become rich any more than creating a great looking Facebook page will make your business successful.
Ask any of the wildly successful entrepreneurs who have made it big and they will tell you that the only way of building a raving audience is by writing epic Sh*t. Even if you have the best damn marketing team in the world, it wouldn’t matter if your content ‘sucks’. Creative writing makes people think, it creates value, changes lives and could very well blow your audience away with its usefulness.
Schedule your promotions around the times when your potential customers and potential clients are most likely to engage.